Starting an online store has never been easier, thanks to the wide variety of e-commerce platforms available today. Whether you’re an artist, a small-scale entrepreneur, or an established business looking to expand online, choosing the right platform is essential. Here, we’ve compiled a list of the 20 best e-commerce platforms for small businesses in 2025 to help you find the perfect fit.
1. Shopify
Best for: All-in-one solution with AI integration.
Shopify stands out for its user-friendly interface, extensive app ecosystem, and robust AI features, such as automated product descriptions. It’s perfect for businesses of all sizes.
Features:
- Multi-channel sales (social media, marketplaces)
- Customizable themes
- AI-driven tools
Pricing: Starts at $29/month.
2. Wix
Best for: Beginners seeking design flexibility.
Wix offers a drag-and-drop website builder that makes designing your online store a breeze. It’s ideal for those new to e-commerce.
Features:
- Customizable templates
- Integrated e-commerce tools
- Affordable plans
Pricing: Starts at $27/month.
3. Squarespace
Best for: Creatives and visually-driven businesses.
Squarespace is known for its sleek, modern templates, making it a favorite among artists and designers.
Features:
- Beautiful templates
- Inventory management
- Marketing tools
Pricing: Starts at $23/month.
4. WooCommerce
Best for: WordPress users seeking customization.
WooCommerce is a free, open-source e-commerce plugin for WordPress. It’s highly customizable, ideal for tech-savvy users.
Features:
- Extensive plugin ecosystem
- SEO optimization
- No monthly fees (hosting costs apply)
Pricing: Free (additional costs for plugins and hosting).
5. BigCommerce
Best for: Growing businesses needing scalability.
BigCommerce offers advanced tools for larger businesses or those expecting rapid growth.
Features:
- Multi-channel integration
- Advanced SEO tools
- No transaction fees
Pricing: Starts at $29/month.
6. Square Online
Best for: Brick-and-mortar stores expanding online.
Square Online integrates seamlessly with Square’s point-of-sale system, making it ideal for physical stores.
Features:
- Easy POS integration
- Automated inventory syncing
- Free plan available
Pricing: Free (with transaction fees).
7. Ecwid
Best for: Adding e-commerce to existing websites or social media.
Ecwid is a cost-effective solution for businesses that want to add e-commerce functionality without starting from scratch.
Features:
- Social media selling
- Easy integration
- Affordable plans
Pricing: Starts at $15/month.
8. Shift4Shop
Best for: Budget-conscious small businesses.
Shift4Shop offers a free plan for U.S.-based merchants, with no monthly fees and robust features.
Features:
- Built-in SEO tools
- Customizable themes
- No monthly fees for U.S. merchants
Pricing: Free for U.S. merchants.
9. Big Cartel
Best for: Artists and creatives selling a small inventory.
Big Cartel is tailored for makers and artists who don’t need a complex setup.
Features:
- Free plan for up to 5 products
- Easy setup
- Mobile-friendly design
Pricing: Free (paid plans start at $9.99/month).
10. Weebly
Best for: Simple, budget-friendly online stores.
Weebly is an accessible platform offering basic e-commerce features at an affordable price.
Features:
- Free plan available
- Mobile-responsive design
- Easy-to-use tools
Pricing: Starts at $12/month.
11. Magento (Adobe Commerce)
Best for: Tech-savvy businesses with advanced needs.
Magento is highly customizable but requires technical expertise. It’s best for medium to large businesses.
Features:
- Scalable for large catalogs
- Extensive customization options
- Strong security
Pricing: Custom pricing.
12. PrestaShop
Best for: Free and open-source e-commerce.
PrestaShop offers a powerful platform for those comfortable with technical setups.
Features:
- Multilingual capabilities
- Extensive modules
- No monthly fees (hosting costs apply)
Pricing: Free (hosting costs apply).
13. Zyro
Best for: Small businesses needing affordability and simplicity.
Zyro combines low-cost plans with AI tools for a straightforward e-commerce experience.
Features:
- AI-powered logo and content creation
- User-friendly interface
- Affordable plans
Pricing: Starts at $14.99/month.
14. Volusion
Best for: Small businesses needing robust analytics.
Volusion provides excellent analytics tools and inventory management features.
Features:
- Sales analytics
- Inventory management
- Built-in marketing tools
Pricing: Starts at $29/month.
15. OpenCart
Best for: Businesses wanting full control over their store.
OpenCart is an open-source solution offering extensive customization.
Features:
- Free to use
- Multi-language support
- Multiple payment gateways
Pricing: Free (hosting costs apply).
16. Selz
Best for: Selling digital products and services.
Selz makes selling digital goods simple and efficient.
Features:
- Easy setup
- Digital product management
- Integrated payment solutions
Pricing: Starts at $26/month.
17. Etsy
Best for: Selling handmade or unique products.
Etsy provides an established marketplace for artisans and creators.
Features:
- Ready-made audience
- Low setup costs
- Marketplace tools
Pricing: $0.20 per listing (transaction fees apply).
18. Gumroad
Best for: Creators selling digital goods or simple e-commerce.
Gumroad is ideal for selling e-books, courses, or digital products.
Features:
- Simplified checkout
- Low transaction fees
- No monthly fees
Pricing: Free (with transaction fees).
19. Kajabi
Best for: Selling courses or membership-based services.
Kajabi is tailored for content creators and educators.
Features:
- All-in-one platform
- Email marketing
- Membership site capabilities
Pricing: Starts at $149/month.
20. Sellfy
Best for: Small businesses selling digital and physical products.
Sellfy offers an easy setup for entrepreneurs looking to sell both digital and physical goods.
Features:
- Built-in marketing tools
- No coding required
- Affordable plans
Pricing: Starts at $19/month.
Conclusion Choosing the right e-commerce platform depends on your business needs, budget, and technical expertise. Platforms like Shopify, BigCommerce, and Wix are excellent for general e-commerce, while WooCommerce and Magento cater to those seeking more customization. Evaluate your priorities and test out free trials to find the best fit for your small business.